i really like the idea that you've identified what's essentially a positive feed back loop, where you have good enough product. So if you are ultra focused on your customers and really building a great product, things tend to work out really well. And we have, in slokin valley, mastered ind venture capital. As much as it's easy to deride and to look at t and be very cynical. What i've learned is i've become less cynical since going from one side of the table to the other.