5min chapter

The High Performance Podcast cover image

E177 - Matthew Syed: How to think outside the box

The High Performance Podcast

CHAPTER

Finding Your Purpose

For me, the hard work only leads to fulfillment if it is attached to a purpose that you believe in. I think organizations can articulate a sense of purpose in a more powerful and authentic way. What Alex Ferguson did at United, we'll all agree, was even more impressive now when you think of what happened after he left.

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