Remarkable Retail: How to Win and Keep Customers in the Age of Disruption

John MacIntosh: Your book is titled Remarkable Retail. How to win and keep customers in the age of disruption, which goes right in line with what we've been talking about thus far. So tell me what you mean by remarkable retail and what do you consider the age of disruptors? MacIntOSH: In this world of abundant choice and anytime access, etc,. etc., etc, being very good is no longer good enough. That's my fundamental premise that you have to be truly remarkable.