S2 E18: Talking bootstrapping a brand profitably from 0>1 with Cammy.
Ecom Gold
00:00
How to Optimize for Profitability
For the first 12 months, it was absolute gut feel. And just like, try, make sure there's a little bit of money in the bank account and we don't go broke. We've made the decision that obviously we're cash flowing ourselves so we can focus on the business but also invest more of our profit into pro development. Because from a, as we've talked about Facebook and how there's only so much you can do there,. truly what will actually like we need to develop the business, we need to developing the brand.
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