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Etna Research: The Magic Moment
Maka: Etna Research was born out of my personal frustration when I was managing money in the past and also my business partner has been exposed to these kinds of problems pretty much throughout our entire career. So it was like, okay, can we actually find a solution to this kind of frustration that people from our fans, from wealth managers see on a daily basis? And that was kind of the magic moment for us. Maka: Over the last three to four years, we have seen a very kind of a synthesis moment in the market because clients don't want to spend any more the same amount of money they've spent in before.