From Snoop Dogg to Fashion: The Evolution of Tokenized Culture | Nick Adler & Brennan Russo @ MNTGE | #207
The Milk Road Show
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The Importance of Leaning Into Youth and Culture
Brennan: I was like 23 years old. And John Wexler, who's how I knew Nick came in by my desk one day and goes, Hey, you know, Snoop Dogg is going to be here in an hour. And he wants to talk about football. So within like five minutes of the conversation, the executives ask him there, Hey, what should we be doing? And he goes, you should not be asking me that question. You should be asking him and he turns any points to me. Brennan: His point he was trying to make is like lean into youth and lean into culture. Cause they're the ones with their ears to the streets.
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