#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL)
The Measure Pod
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Product Analytics - Is This a Disruption?
Google Analytics 4 is bringing its data model in line with the product analytics world. This means mixed panels, segments and heaps can be used to measure a website or app's performance. Marketing teams will have to switch their thinking towards more advanced models like event-based retargeting if they want to use GA4 effectively.
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