Reinventing Consulting: Accenture's Bold Move

This chapter explores Accenture's recent rebranding of its consulting services to 'reinvention services,' analyzing the implications for the firm and the consulting industry at large. The discussion highlights the transformative impact of artificial intelligence on organizational practices and outlines five key pillars for successful reinvention. Additionally, the speakers assess the authenticity of these branding efforts, contemplating whether they reflect genuine innovation or are simply a marketing strategy.