New Books in Systems and Cybernetics cover image

Mark Andrejevic, "Automated Media" (Routledge, 2019)

New Books in Systems and Cybernetics

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Is Interactivity a New Medium?

In the 90s and maybe early 2000s, interactivity was a word that played an important role in shaping some of the lexicon that we inherit. I landed on reality TV because it combined this economic logic of offloading responsibilities of production onto consumers and the democratic hope of interactive media. And what was really interesting to me about reality TV was the way in which it both in political economic terms mobilized the promise of interactivity.

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