3min chapter

Acquired cover image

Season 4, Episode 1: ESPN

Acquired

CHAPTER

ESPN in the Business of Market Creation

The first few minutes of the first SportsCenter broadcast to understand how different it was than the SportsCenter you know today. They had no air conditioning in the studio, so people are just like sweating. And apparently they have to wear suits. Yeah, polyester. So from that, you know, especially this beginning, on the back of the NCAA agreement, March comes around of 1980.

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