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Building Mobile Games for Legacy Brands like the NBA, The New York Times, and Wordle

The Brave Technologist

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Innovating Gaming at The New York Times

This chapter explores the development of mobile games like The Crossword and Wordle, focusing on enhancing user experience while balancing innovation and brand tradition. The speakers discuss their personal connections to gaming and the rigorous testing processes involved in game design. Emphasizing simplicity and player engagement, they highlight the challenges and successes of integrating casual gaming into established media brands.

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