The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai
Marketing Against The Grain
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Navigating the Balance of Short-Term Delivery and Long-Term Vision in Marketing
This chapter explores the complexities of project management in a large-scale marketing campaign, specifically Airbnb's winter strategy. It highlights the importance of staggered team structures for balancing immediate performance assessments with long-term planning.
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