4min chapter

TED Business cover image

The TED Interview: What it really takes to make change | Jacqueline Novogratz

TED Business

CHAPTER

Business Is a Tool. We Get to Make the System.

We have to, as a culture, move from seeing the purpose of business is making profit. Once you move to that second purpose, it's not that the shareholders won't get financial gains over time, but they will be shared with other stakeholders. i think this moment of history has awakened us to seeing more opportunities for doing that and using business as an entry point into more opportunity. We have to change tols o business.

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