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bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor

HUNGRY.

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How to Surprise Yourself With Surfing

Rory Sutherland on surfing and surprising himself. Surfing is about paddling out so you can paddle out and waste a lot of time, he says. He also talks about his daughter Helvetica's love of longboarder surfing. Rory: "I'm 50 nearly 57 this year and I probably take so many things for granted"

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