Patrick Hathaway makes his triumphant return to the show to discuss the Sitebulb JavaScript SEO Report.
This episode delves into the internet's growing reliance on Javascript, the importance of understanding Google's indexing & rendering processes and the growth of technical skills gaps in the SEO industry.
00:00:00 - Intro
00:02:40 - Sponsor: AlsoAsked
00:04:25 - Sponsor: Core Updates
00:05:43 - Welcome back, Patrick Hathaway
00:07:17 - What was the inspiration for this JavaScript SEO study?
00:10:07 - A two part study combining the survey & Sitebulb data
00:11:12 - The JavaScript skills gap in SEO
00:12:48 - The evolution of JavaScript and the internet
00:14:55 - Why JavaScript is popular for new developers
00:16:32 - Google’s JavaScript documentation
00:18:04 - The anti-JavaScript movement in SEO
00:20:03 - The opacity of fixing JavaScript problems
00:20:30 - Google has improved their JavaScript rendering
00:22:00 - How important is it to understand JavaScript for SEOs?
00:23:45 - Why SEOs should learn how to use DevTools
00:27:05 - Communicating with developers
00:28:32 - Don’t be afraid to ask developers questions
00:30:35 - Be honest if you don’t know
00:31:15 - A third of SEOs don’t feel comfortable investigating JavaScript issues
00:33:07 - How to communicate the value of technical SEO fixes
00:36:28 - How to reduce the JavaScript SEO skills gap
00:39:57 - We should communicate more interdisciplinarily
00:42:40 - Understand when key elements are being changed by JavaScript
00:46:37 - Sitebulb’s hints and resources are great
00:48:43 - A JavaScript horror story with Squarespace
00:50:00 - More people are using Sitebulb’s Chrome crawler than ever before
00:51:30 - The problem with plugins
00:53:10 - Where to follow Patrick & Sitebulb
00:55:16 - Outro
00:57:03 - Next week’s guest is SEOJoBlogs AKA Jo Juliana Turnbull!
