4min chapter

The Gray Area with Sean Illing cover image

A master class in organizing

The Gray Area with Sean Illing

CHAPTER

The Difference Between Charitable, Mobilizing, and Organizing

"Theory of change is not a theory of change, but it's a good thing," he says. "I divide them between charity advocacy, mobilizing, and organizing" The former focuses on getting people off the couch to protest or go to the polls. Organizing involves bringing more people into the universe that you can later mobilize from.

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