The Gold Standard in Product Development

People are much less predisposed to want to learn how to use workplace software. You have to try to help people develop some mastery over it and some understanding because that's the biggest barrier. If you're selling beer or cars, you don't need to explain to anyone why they would want them. But if you're selling Slack or Figma or Atlassian, you need to kind of in many cases explain to themWhy they would want this thing in the first place.