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#107 Sol Price (Costco)

Founders

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The Birth of FedMart: Niche Retailing Innovations

This chapter explores the inception of retail innovations influenced by locker clubs and membership stores, focusing on the role of niche retailing in the creation of FedMart. It illustrates how established retail giants evolved by learning from past concepts, emphasizing that innovation is often a blend of historical ideas and adaptations.

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