Podcasts - What's the Difference Between Adtec and Libson?

Lipson is an independent third party that does all the filtering for podcasters. The company has a real-time data up date, so advertisers know their numbers are good. If you want to have ads on demand, preproduced ads by third parties get stitched in on your episodes. But host read is still where the majority of moneyis made in pod casting.