E075: Purpose Driven Business
OPERATORS
Navigating Purpose in Business
This chapter examines the intricacies of aligning a business's mission with social causes, especially during the challenges posed by COVID-19. It highlights the necessity of maintaining a focused vision while addressing the diverse passions of team members, advocating for clarity in organizational values. By using Patagonia as a case study, the discussion emphasizes that a strong, purpose-driven mission can lead to long-term profitability and attract like-minded talent.
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