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15min chapter
Lilly Is Selling Zepbound Vials at 50% Discount to Shots
Bloomberg Businessweek
Pharmaceutical Innovation in Weight Loss Drugs
This chapter examines a pharmaceutical company's strategic decision to offer weight loss medications in vials at a discount, particularly focusing on Medicare patients. It highlights the innovative direct-to-consumer distribution model and the implications of cash payments outside traditional insurance coverage. The chapter also discusses the growing popularity of GLP-1 weight loss drugs and the evolving landscape of the pharmaceutical industry as companies shift to direct sales channels.
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