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There Will Be Bananas
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In 1890, minor Keith was officially in the banana business. He lost a big chunk of money when one of his investors went broke. So he traveled to Boston to meet with Andrew Preston. In 1899, they formed a new joint company called United Fruit. The business model for United Fruit built on the one Keith had devised.
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Listen to the best highlights from the podcasts you love and dive into the full episode