If you need a guarantee of critical and market success every time you seek to create, you've found a great place to hide. Most people don't even realize that people like babe ruth michael jordan failed more than they succeeded with their respective averages. And simon cynics follow up is the game we play cause we get the play. If you're playing catch with your niece who's four years old, you don't try to win at catch. You try to play catch, cause that's the purpose. The fact that we are lucky enough to be able to play catch is a thrill. We don't practise our catch so that we can win next time. We practise our catch
In his third Design Matters interview, writer Seth Godin riffs on his 20th book—“The Practice”—a milestone text exploring creativity and the sheer power of doing the work and putting it out into the world.