How Tapio and His Team Went From Idea to Launch Event

I believe that Tapio and his team must have had a crystal ball because that was just impeccable um logistically uh walk us through what the process was like. What did the game team do to best take advantage of the buzz generated by this marketing push? I'm surprised at how much it will take time and requires resources so no matter how well in advance you start planning itYou almost kind of end up in the situation that you start looking okay it's only a few days till the same thing we have so many things to do to be done. We are building those campaigns in a way that the brand is supporting performance and the performance is supporting brand  that has been the case with