50 - Brand vs. Demand | Demand Gen Live S1 x23
GTM Live
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How to Build a Productive Feedback Converse
I like to start with anchoring in what what the customer is doing within their role in their business and the outcome that they're trying to drive. I talk to customers every day. Am, so am when whet's start, my favorite way to talk to customers is, am, to ask a combination of en ended and direct questions. Once you get them talking about those things that they know about, that they care about, you can begin to weave in more specific questions about your particular product or service.
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