Practical Start: Five Strategies to Cultivate Purpose

This is the episode I’ve been waiting to make for a long time. Purpose has been at the core of everything I’ve written and done for over a decade—and in this episode, we go all the way down the rabbit hole. From Viktor Frankl surviving Auschwitz to the myth of “finding your one true purpose,” we break down what purpose really is, why you feel lost without it, and how you can build it into your life.

We also get uncomfortable (in the best way) and talk about the dark side of purpose—how it can burn you out, trap you in toxic ambition, or become an excuse to ruin your life.

And I have a very special announcement to make: Today, I’m launching a new app called Purpose. It’s an AI-powered mentor for personal growth. You talk to it about whatever you’re facing—stress, decisions, conflicts, goals—and it helps you make sense of things. Purpose listens, reflects back what matters most, and turns big challenges into small, actionable steps. The more you use it, the more personalized and helpful it becomes.

Get started in the app with a free course on finding your purpose at

https://purpose.app/solved

We also put together a free companion guide for this episode with takeaways and tools to help you get your sh*t together once and for all. Download it here: https://solvedpodcast.com/purpose

Chapters: (00:00) Introduction (01:39) Victor Frankl and Finding Purpose in the Darkness (17:20) Chapter 1: Foundations: What Is Purpose? (25:44) Myths (32:50) Definition (34:55) Health (39:22) Resilience and Purpose (45:34) Chapter 2: Philosophical & Historical Perspectives on Purpose (52:47) Religion and Purpose (58:31) Descartes (1:00:11) Hume (1:04:51) Nietzsche (1:17:43) Kierkegaard (1:22:50) Ernest Becker (1:30:16) Picasso (1:31:26) Chapter 3: The Psychology of Purpose (1:36:38) Relationships (1:45:40) Ego Identity (1:49:19) Social Aspect of Purpose (1:52:32) Religiosity (2:05:14) Going back to Religion (2:08:13) Chapter 4: The Four Stages of Life (2:19:41) Trade off to Purpose (2:23:48) Transitioning in Purpose (2:31:33) Chapter 5: The Dark Side of Purpose (2:40:38) Purpose App (2:51:36) Burnout (2:54:29) Toxic Purpose (3:07:25) Chapter 6: Finding and Cultivating Purpose (3:27:04) Breakdown on finding Purpose (3:36:56) Chapter 7: Finding Purpose in Work (or Not) (3:52:55) Parenting (4:01:00) Contributing to your community (4:04:05) Hobbies (4:09:14) Chapter 8: Practical Tools and Frameworks (4:20:18) Purpose Setting (4:22:17) Finding the right tool (4:24:48) Chapter 9: The 80/20 of Living with Purpose (4:34:24) Takeaways

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