Most of what's happening is, it's ted x talks, which they go in, it's a franchise. They're going into cities and saying, ok, we can make money off a people because the ted name is so big. If you're going to become an effective speaker, slash leader, you've got to become comfortable being authentic. And that's going to be whether you're fiery and crazy and strong, or whether you curse or don't curse,. You know, you'll have to effectively communicate authentically, or it will not warton you.