Ep 309: The Adda at the End of the Universe
The Seen and the Unseen - hosted by Amit Varma
Brand Building Is a Brand-Head Goal
A market year's lifespan and company has shrunk from 10 years to an average of 2 to 3 years. Long-term brand building is about investing in things that will give you consistent results over the next few years. If you're there for 3 years, what do you need? You need to win a couple of awards. And any metric can be proven. Statistics are like mini skirts. They reveal more than what you hide.
As 2022 draws to a close, it's time to chill. Vikram Sathaye and Roshan Abbas join Amit Varma in episode 309 of The Seen and the Unseen to share wit, wisdom and life lessons that are priceless. There is cricket, there is singing, there are great bad jokes -- never has insight been so much fun! (For full linked show notes, go to SeenUnseen.in.) Also check out: 1. Roshan Abbas at Instagram, Twitter and his own website. 2. Vikram Sathaye at Instagram, Twitter and YouTube. 3. Roshan Abbas and the Creator Economy — Episode 239 of The Seen and the Unseen. 4. Kommune on YouTube, Facebook, Twitter and Instagram. 5. Speechless — Roshan Abbas and Siddharth Banerjee. 6. What the Duck With Vikram Sathaye -- Vikram Sathaye's talk show on YouTube. 7. How Sachin Destroyed My Life -- Vikram Sathaye. 8. Vikram Sathaye's breakout performance at the 2004 Ceat Cricket Awards. 9. Episodes of The Seen and the Unseen on the creator ecosystem with Roshan Abbas, Varun Duggirala, Neelesh Misra, Snehal Pradhan, Chuck Gopal, Nishant Jain, Deepak Shenoy and Abhijit Bhaduri. 10. The Loneliness of the Indian Man -- Episode 303 of The Seen and the Unseen (w Nikhil Taneja). 11. Pu La Deshpande. 12. Roam Research. 13. Zettelkasten on Wikipedia. 14. Dance Dance For the Halva Waala — Episode 294 of The Seen and the Unseen (w Jai Arjun Singh and Subrat Mohanty). 15. Parkinson’s Law — C Northcote Parkinson. 16. Bhimsen Joshi on Spotify and YouTube. 17. Arnold: The Education of a Bodybuilder -- Arnold Schwarzenegger. 18. Papa Kehte Hain -- Mahesh Bhatt. 19. Ghar Se Nikalte Hi -- Song from Papa Kehte Hain. 20. Tarkash -- Javed Akhtar. 21. Vijay Tendulkar and Satyadev Dubey. 22. Wednesday, starring Jenna Ortega, directed by Tim Burton & others. 23. 1000 True Fans — Kevin Kelly. 24. 1000 True Fans? Try 100 — Li Jin. 25. The BarberShop with Shantanu. 26. The Refreshing Audacity of Vinay Singhal — Episode 291 of The Seen and the Unseen. 27. Stage.in. 28. Parasite — Bong Joon-ho. 29. Sunandan Lele on Instagram, Twitter, YouTube, LinkedIn and Facebook. 30. Atomic Habits — James Clear. 31. The Love Fools on Instagram, Zomato and Facebook. 32. Behave — Robert Sapolsky. 33. The Double ‘Thank-You’ Moment — John Stossel. 34. Seinfeld -- Created by Larry David and Jerry Seinfeld. 35. 3 Deewarein (Nagesh Kukunoor), Satta (Madhur Bhandarkar) and Dil Vil Pyar Vyaar (Anant Mahadevan). 36. A Meditation on Form — Amit Varma. 37. Vijay Gokhale on Amazon. 38. The Evolution of Cricket — Episode 97 of The Seen and the Unseen (w Harsha Bhogle). 39. Profit = Philanthropy — Amit Varma. 40. Nudge -- Richard Thaler and Cass Sunstein. 41. Japan fans clean up the stadium after defeat to Croatia. 42. Euphoria on Hotstar/HBO. 43. Why I'm Hopeful About Twitter -- Amit Varma. 44. Lifespan: Why We Age – and Why We Don’t Have To -- David Sinclair. 45. The Lifespan Podcast by David Sinclair. 46. Huberman Lab. 47. Muse: EEG-Powered Meditation & Sleep Headband. 48. Factfulness — Hans Rosling. 49. Genepath Diagnostics. 50. Abby Philips on Twitter, Instagram, YouTube and Google Scholar. 51. The Case Against Sugar — Gary Taubes. 52. The Big Fat Surprise: why butter, meat, and cheese belong in a healthy diet — Nina Teicholz. 53. The Obesity Code — Jason Fung. 54. Why We Sleep — Matthew Walker. 55.The Swimmers -- Sally El Hosaini. 56. Khakee: The Bihar Chapter -- Created by Neeraj Pandey. 57. Bihar Diaries -- Amit Lodha. 58. Angad Daryani of Praan on Twitter, Instagram and LinkedIn. 59. Robert Sapolsky’s biology lectures on YouTube. 60. Jonathan Haidt on Amazon, Twitter, Google Scholar and his own website. 61. Anatomy of the Vertical Invader -- IMRB International. 62. Josh Talks and The Lallantop. 63. The full Cristiano Ronaldo Interview With Piers Morgan. 64. Anumita Nadesan on Spotify, YouTube and Instagram. 65. Kusha Kapila on Instagram and YouTube. 66. I Boiled My Buttocks for a Week -- Amit Varma. 67. Propah Lady -- Puma commercial directed by Reema Sengupta. 68. The Life and Times of Mrinal Pande — Episode 263 of The Seen and the Unseen. 69. Glimpses from the event with Zakir Hussain and Sachin Tendulkar. 70. Phineas Gage. 71. Don’t think too much of yourself. You’re an accident — Amit Varma’s column on Chris Cornell’s death. 72. Why We Choke — Amit Varma. 73. Garden -- The app for staying in touch. 74. A Creator of the Floating World — Episode 218 of The Seen and the Unseen (w Varun Duggirala). 75. The Artist's Way -- Julia Cameron. 76. Coverage of the Bawraas by YourStory, Times of India and Hindustan Times. 77. Varun Grover Is in the House — Episode 292 of The Seen and the Unseen. 78. Monsoon Wedding -- Mira Nair. 79. How to Be Successful -- Sam Altman. Check out Amit’s online course, The Art of Clear Writing. And subscribe to The India Uncut Newsletter. It’s free! Episode art: ‘Time For Adda’ by Simahina.
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