How social media companies should think about paid subscriptions
Creative Control
Are Paid Subscriptions and Features Working in China?
The focus on paid subscriptions in the US has been driven primarily by waning advertising dollars, which brings them like the lion's share of revenue for these platforms. Are there any features that you think work in China that wouldn't work so well in the US? I wonder how something like the quiz would work or something more of these gamification aspects of paid features because in my experience, that's not something that we're so used to in the West.
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