Episode 102: Why You Shouldn’t Neglect the Post-Purchase Phase - Behind the Click Deep Dive
Drive and Convert
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Importance of Clear and Easy Onboarding Process for Customer Satisfaction and Retention
The chapter emphasizes the need for a smooth onboarding process post-purchase to enhance customer satisfaction and retention. It discusses setting expectations, influencing behaviors, gaining insights from feedback, and optimizing the process for better conversion rates.
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Transcript
