The Business of College Sports: The Impact of NIL on NCAA Athletes
New Books in Higher Education
00:00
The Quid Pro Quo
Donors can't do it directly through the school. There's got to be some element of return by the student athletes. Michigan as I just mentioned with the well and Northwestern will be stronger next year with the board. You've got schools that come lost a couple of kids, you come lost the player to Saint John's because he's probably going to be a lead guard at Saint John's.
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