2min chapter

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#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening

Smart Friends

CHAPTER

The Importance of Being Early on a Platform

TikTok has done incredible for us as far as like community building and weird versions of word of mouth. I mean, it's almost a, if you apply this sort of AdWords click-bid model for attention. It will eventually either purchase that space or supplant them. And so everything accrues to you the earlier you get on a platform,. Like the early Twitter users, like their match, every new platform.

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