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#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening

Smart Friends

The Importance of Being Early on a Platform

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Summary

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Episode notes

TikTok has done incredible for us as far as like community building and weird versions of word of mouth. I mean, it's almost a, if you apply this sort of AdWords click-bid model for attention. It will eventually either purchase that space or supplant them. And so everything accrues to you the earlier you get on a platform,. Like the early Twitter users, like their match, every new platform.

Links

Kevin Espiritu on YouTube

Creator Capitalists post from Eric

Kevin’s first appearance on Smart Friends

Scribemedia.com/consult

Timestamps

(00:04:23) Kevin’s career leading to content

(00:14:00) What did raising capital unlock for you?

(00:20:36) Attaching a dollar value to your niche

(00:27:08) What is your high-leverage work today?

(00:28:24) What do you see for Epic Gardening over the next 10 years?

(00:29:43) What other places can this playbook work?

(00:37:29) Being *good* on every platform

(00:39:00) Not thinking about “Marketing”

(00:40:41) Is it easier to start with media and attach commerce after?

(00:46:52) The importance of authenticity

(00:53:55) Q&A

(01:03:00) Wrap up

To support the costs of producing this podcast:

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