451. Ridiculously Dumb Stuff Trainers Do [Series] - Starting a Second ‘Business’ Social Media Account
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
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How to Create Connection Based Content
You need 40% connection based, 20% authority and value and proof just sharing social proof about 20% maybe even more. The worst thing you can do is just be vanilla, right? Like to never take a stance against anything because people just don't really pay attention to that kind of stuff. So the connection piece can also just be more photos of your family. And like you sharing your vacations and like you can mix in some fitness related stuff within that. But man, Erin, when she built a, you know, when I met her, she'd already built a 500, $1,000 online fitness business. Not a lot of workout videos and like five tips or anything like
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