Building a Winning Sports Betting App

Jon started a sports betting app 4 years ago-- now he does $150M in revenue and $1B in betting volume. AND he's profitable. In his first year alone , he did $10 million in revenue.

He took a year to build the app and as soon as he launched it, it took off. He did $10M in revenue in his first year.

Honestly, it sounds too easy. But the reason it worked is because, as he shares on the episode, he'd spent 7 years in research mode. He'd spent years building a marketing agency in the sports betting space. He not only understand the market, the customers and the product, he'd also built a distribution machine and knew exactly how to get in front of users.

Here's how it happened.

Why you should listen
- Why distribution is the difference between success and failure
- How spending a long time in research mode can make go-to-market much faster
- Why simple product difference can lead to huge differences in outcomes

Keywords
sports betting, Dabble, entrepreneurship, product-market fit, startup journey, social betting, technology, marketing, revenue growth, challenges

Timestamps

(00:00:00) Intro
(00:01:49) Getting Into Sports Betting
(00:04:22) Before Dabble
(00:08:08) Starting Dabble & First Steps
(00:10:55) The Initial Vision
(00:17:55) How Sports Betting Works
(00:24:26) Nearly Going Bankrupt
(00:27:53) Building the App
(00:31:23) Launching
(00:35:47) Revenue Timeline
(00:38:28) Finding Product Market Fit
(00:41:48) One Piece of Advice

Send me a message to let me know what you think!