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915: Where Finance Always Comes First | David Parsons, CFO, Zuto

CFO THOUGHT LEADER

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How to Optimize Your Customer Funnel

For us the journey would start a you know custom funnel starts with a visit to the website. Our sessions at the top of the customer funnel but then there's a number of a number of conversion rates will track when you make an application for finance. Once you align those two things and start optimizing both of those things that's where the revenue and the margin tends to tend to come quite quickly, he says.

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