AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
Three More Ways to Approach Your Business Like a Pro (feat. anti-marketing, Frank Sinatra, and an Uber comedian)
Idea to Startup
The Value of Anti-Marketing
If you're selling to a customer, what category will they naturally put you in? How can you actively choose a different category that's more useful for you. Knowing existing infrastructure and categories lets you choose where you want to compete the exact moment that you want to live. That's a choice pros make and amateurs don't. Who won't you help? The value of anti-marketing.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode