Three More Ways to Approach Your Business Like a Pro (feat. anti-marketing, Frank Sinatra, and an Uber comedian)
Idea to Startup
00:00
The Value of Anti-Marketing
If you're selling to a customer, what category will they naturally put you in? How can you actively choose a different category that's more useful for you. Knowing existing infrastructure and categories lets you choose where you want to compete the exact moment that you want to live. That's a choice pros make and amateurs don't. Who won't you help? The value of anti-marketing.
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