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21: The Secret Language of Cult Brands

Unseen Unknown

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The Evolution of Cults

A lot of modern day cults borrow from tried and true methods that have been around for a while. And cults really just prey on whatever imagery ideology is resonating at that time. So the new age is really, really popular right now. The idea of a great awakening or a paradigm shift is not that different from the idea of a rapture. There are a lot of good evil binaries in the new age space in the same way that there are good evil binary in evangelical Christianity.

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