🎧 Winning pitch competitions, validating product via YouTube, importance of your voice & Estonia’s startup relocation program w/ Nick Lahoika (Vocal Image) Ep.72
The Pursuit of Scrappiness
00:00
How to Target Users in Russia and Ukraine
Right now we're acquired 90% of our users from United States because of some situation around not some situation, a war between Russia and Ukraine. And Russian speaking community, this can provide us pretty deep users. In USA, it's users need a very good product. They are used to pay for content such as Russian users, but they need high quality product. And we could build high quality product with cheap Russian audience. When the risks of war increased, we launched in USA markets and understood that product is ready. So 10 times better conversion rates with the United States users and we switched all our marketing to there. Right now we're growing in USA market and this is our main focus.
Transcript
Play full episode
