i think of it as te spectrum. And i use the metaphor of the bar bell for i think it's going. The roll will be left for the tactile, the brick and mortar, three d, four d andcounter n this. It's a great one, but it's pretty flat. I don't now if i shook your hand. We've done this twice a the interview. The first time i wasn't on zoom,. It was just over, youkow, it was like a phone call, the equivalent of a phone call. You know, most of the great things in history didn't happen in office. They didn't go to work like they ran the worldand