What Are Your KPIs for Your YouTube Channel?

Nebula: My KPIs would probably include the number of views that my average normal video gets in the first 30 days. Those are the views that tend to drive the most and the highest percentage of conversions for sponsors. After the first seven days, it tends to drop off pretty significantly. And so apart from that KPI, I also look to CPMs, RPMs, and how much money the channel is generating on any given month.