#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)
LEVELS – A Whole New Level
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Can You Treat Quebec Like a Different Country?
In some of the software, soft tech like marketplaces that I was used to building, some of the hardest countries to launch were actually the UK and Canada. It's also harder to pay attention to the signals because you already have a little bit of confirmation bias when working within the same sort of like cultural group. And so it makes you less likely to be aware of the things that are going to lead to people just absolutely loving you. But yeah, always attuned to both for myself and hiring staff who could deal with those kind of personalities.
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