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Is There a Correlation Between Ads and Causation?
I don't think anyone who was involved understood just how successful it would be, right? That it would turn a company like Google from this academic science project to one of the most powerful companies in the world. So it was kind of an accident in a way or it wasn't a conscious decision. It just sort of happened as a bit of a byproduct. I mean, so there's a couple of very interesting things that are playing out in the space.