Julian Boulding 'Radical Collaboration, Behavioural Economics, and Acts not Ads'
The New Abnormal
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Is the Model Busted and Needs to Be Rethought?
There are some clear trends that are emerging at the moment and the question is which ones are going to be sustained. It does seem to be that there are, you know, broadly speaking to very clear camps coming out of all this. I would love to believe that the fact that we city dwellers are sitting in our houses looking at blue skies and not hearing cars and cleaner air will continue. There's no reason to go back to less efficient means of distribution and poor experiences like staggering around shops with heavy baskets of shopping. This is not going to change. E-commerce and the use of technology and communications, the rise of the zooms of this world and the amazons of this world
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