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Paula Scher - Pentagram partner & design genius

My Life In Design Podcast

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How I Got Clients and Got People to Want to Work With Me

The former president of CBS Records, a man named Bruce Lundball, left CBS to start his own label called Manhattan Records. He hired me to get his identity in all their covers. So that must have been quite a big move. Yeah, safety of the big organizations on your own. It was in the early 80s. I mean, technically, I guess it started in 1984 and I took it down in 1991 when I joined then. When I joined anagram, I was in, in my early 40s. I was 40 when they started talking to me...I knew if I didn't do something that pushed me to another level, I would just go backwards.

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