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Why it might be a rough summer for digital advertising

Next in Media

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The Role of Ad Tech in the Regulating Climate

The focus has been on ad tech and publishers, but brands use advertising technology as well. There's a concern that they're just not visible to the consumer. How do I know what ad tech companies are collecting data? You go to publisher sites and try to see- Yeah, who are you playing, the one you know? Exactly.

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