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7min chapter
Why Clear Brand Messaging Wins with Ben Guttmann
On Branding Podcast
The Importance of Clear and Concise Messaging
In this chapter, they discuss the importance of clear and concise messaging in a world where we are bombarded by numerous messages. They mention the five principles of developing simple messages: being beneficial, focused, salient, empathetic, and minimal.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode