Brand Building in the Media Machine

In some ways, it was the best way to start an enterprise sale cycle. If your company has an unknown brand with no marketing support and your sales res make a hundred diles a day and send generic cold emals, this is not doing sales at all. When the target customer one day has a need and a budget, you're more likely to be in their consideration set. This is called mental availability. People do patkas because they want, if that person should know that i exist. So theyan i invite them on the pat ga w k, a similar play, like we want these companis to know we exist exactly. And so 20 16, you were a squint

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