Sales Game Changers | Tips from Successful Sales Leaders cover image

Goal Setting Strategies for Long-Term Sales Success with HashiCorp Public Sector Leader Melissa Palmer

Sales Game Changers | Tips from Successful Sales Leaders

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Understanding Customer Missions in Sales

This chapter emphasizes the significance of understanding customer missions, particularly within the DOD, highlighting the need for sales professionals to engage in active listening and collaboration. It reflects on the shift to a customer-centric approach in sales, underscoring the importance of thorough discovery and realistic goal-setting to effectively address complex customer needs.

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