Find Your Lobster is a dating app that helps ex-college athletes meet each other. Nearly everyone who'd met someone on Find Your Lobster was an ex-college athlete. The early networks on the app skewed heavily towards former college athletes.
Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on.