4min chapter

The Model Health Show cover image

TMHS 640: The Shocking Way Your Brain Interprets Food as Information

The Model Health Show

CHAPTER

Food Addiction

CNN's Jarrett Bellini talks about the concept of incentive salience in his new book. He says we're making food more craveable, but not actually making it taste any better. People who have a problematic relationship with food can't control what they eat, he says. The problem is that their problem is that they want food a lot, but they don't actually like it anymore.

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